L7 MYEONGDONG by LOTTE HOTELS

L7 MYEONGDONG by LOTTE HOTELS sits in Myeong-dong, one of those discreet four-star additions that travellers tend to bookmark before the rest of the city catches on. Geographically speaking it's barely a stroll from the centre of Seoul, and the strong location rating in guest reviews backs that up. Rooms feel…

L7 MYEONGDONG by LOTTE HOTELS sits in Myeong-dong, one of those discreet four-star additions that travellers tend to bookmark before the rest of the city catches on. Geographically speaking it's barely a stroll from the centre of Seoul, and the strong location rating in guest reviews backs that up. Rooms feel well-appointed; the touches travellers mention most are reliable wi-fi and an in-house restaurant, and the comfort feedback has been consistently flattering. The numbers behind the reviews tell their own story, well over 3,300 reviews, scoring strong on balance. Reputation has held up across enough stays to mean something. Pricing has been sitting near €212 a night and the value score puts it in a middle-of-the-road bracket compared with similar properties. All told, L7 MYEONGDONG by LOTTE HOTELS reads as one of those Seoul addresses worth lining up against the obvious choices before booking.